Personal care products priced at $20 in 1935 $159.27 in 2023

Personal Care Products Inflation Calculator

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Prices for Personal Care Products, 1935-2023 ($20)

According to the U.S. Bureau of Labor Statistics, prices for personal care products are 696.35% higher in 2023 versus 1935 (a $139.27 difference in value).

Between 1935 and 2023: Personal care products experienced an average inflation rate of 2.39% per year. This rate of change indicates significant inflation. In other words, personal care products costing $20 in the year 1935 would cost $159.27 in 2023 for an equivalent purchase. Compared to the overall inflation rate of 3.58% during this same period, inflation for personal care products was lower.

Price Inflation for Personal care products since 1935

Consumer Price Index, U.S. Bureau of Labor Statistics
Years with the largest changes in pricing: 1947 (21.14%), 1975 (12.46%), and 1974 (11.13%).

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Buying power of $20.00 since 1935

Below are calculations of equivalent buying power for Personal care products, over time, for $20 beginning in 1935. Each of the amounts below is equivalent in terms of what it could buy at the time:

YearUSD ValueInflation Rate
1935$20.00-
1936$20.271.36%
1937$20.913.14%
1938$21.000.43%
1939$20.82-0.87%
1940$20.73-0.44%
1941$21.182.19%
1942$22.918.15%
1943$23.181.19%
1944$23.822.75%
1945$24.000.76%
1946$25.094.55%
1947$30.3921.14%
1948$31.052.17%
1949$29.91-3.69%
1950$29.40-1.70%
1951$32.4910.51%
1952$31.78-2.18%
1953$31.67-0.34%
1954$31.45-0.69%
1955$31.490.12%
1956$32.242.37%
1957$33.333.38%
1958$34.513.55%
1959$34.780.79%
1960$34.71-0.21%
1961$34.64-0.21%
1962$35.001.05%
1963$35.090.26%
1964$35.120.09%
1965$34.85-0.78%
1966$34.58-0.77%
1967$35.131.57%
1968$36.172.99%
1969$37.824.54%
1970$38.762.48%
1971$40.003.21%
1972$41.062.66%
1973$42.162.67%
1974$46.8511.13%
1975$52.6912.46%
1976$55.715.72%
1977$58.855.64%
1978$62.035.41%
1979$66.316.90%
1980$72.409.19%
1981$79.8110.24%
1982$86.488.36%
1983$91.555.85%
1984$94.723.47%
1985$97.833.29%
1986$101.143.38%
1987$103.572.41%
1988$107.363.66%
1989$111.994.31%
1990$116.504.03%
1991$120.693.59%
1992$124.132.85%
1993$126.391.83%
1994$128.611.75%
1995$130.081.15%
1996$131.200.85%
1997$131.07-0.10%
1998$134.812.85%
1999$137.992.36%
2000$139.701.24%
2001$141.010.94%
2002$140.67-0.24%
2003$139.57-0.78%
2004$139.900.23%
2005$140.340.32%
2006$141.620.91%
2007$143.901.60%
2008$144.810.64%
2009$147.802.06%
2010$146.42-0.93%
2011$145.94-0.33%
2012$147.431.02%
2013$147.09-0.23%
2014$148.591.02%
2015$148.42-0.11%
2016$148.23-0.13%
2017$146.97-0.85%
2018$146.77-0.13%
2019$146.09-0.46%
2020$145.51-0.40%
2021$145.19-0.22%
2022$151.384.26%
2023$159.275.22%*

* Not final. See inflation summary for latest details.
** Extended periods of 0% inflation usually indicate incomplete underlying data. This can manifest as a sharp increase in inflation later on.


Raw Consumer Price Index data from U.S. Bureau of Labor Statistics for Personal care products:

Year19351936193719381939194019411942194319441945194619471948194919501951195219531954195519561957195819591960196119621963196419651966196719681969197019711972197319741975197619771978197919801981198219831984198519861987198819891990199119921993199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023
CPI22.00022.30023.00023.10022.90022.80023.30025.20025.50026.20026.40027.60033.43334.16032.90032.34035.74034.96034.84034.60034.64035.46036.66037.96038.26038.18038.10038.50038.60038.63338.33338.04038.63839.79241.60042.63144.00045.16946.37751.53857.96261.27764.73168.23172.93879.63887.79295.131100.700104.192107.615111.254113.931118.100123.192128.154132.754136.538139.031141.469143.092144.315144.177148.292151.785153.669155.115154.738153.531153.885154.377155.785158.285159.290162.578161.062160.529162.172161.794163.445163.262163.050161.664161.452160.703160.063159.711166.513175.197

Adjust personal care products prices for inflation

Start with the inflation rate formula:

CPI in 2023 / CPI in 1935 * 1935 USD value = 2023 USD value

Then plug in historical CPI values from above. The CPI for Personal care products was 22.000 in the year 1935 and 175.197 in 2023:

175.197 / 22.000 * $20 = $159.27

Therefore, according to U.S. Bureau of Labor Statistics, $20 in 1935 has the same "purchasing power" as $159.27 in 2023 (in the CPI category of Personal care products).


Source: U.S. Bureau of Labor Statistics began tracking the Consumer Price Index for Personal care products in 1935. In addition to personal care products, the index produces monthly data on changes in prices paid by urban consumers for a variety of goods and services.

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